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El Jimador Reposado Tequila

El Jimador Reposado
100% Agave Tequila


By Robert Plotkin

In 1994, Mexico was in the throes of a prolonged economic slump. It prompted the folks at Herradura to begin work on a new line of handcrafted tequila people could more easily afford, yet one made to the same quality standards for which the famed brand was known. The result of their efforts—El Jimador 100% Agave Tequila—was launched in 1995. That it has exceeded their most optimistic expectations is an understatement, for now 10 years later, El Jimador is the bestselling tequila in Mexico and fourth overall globally. Could there be a more persuasive testimonial?

Herradura and El Jimador tequilas share numerous similarities, the most significant of which is they are made from the same estate-grown blue agaves. In addition, every stage of their production takes place at Hacienda San José del Refugio, the Casa Herradura [NOM 1119] Estate located in the lowlands of Amatitán, Jalisco. These tequilas are produced using the same traditional methods of natural fermentation, double distillation and barrel aging—although each process takes longer for Herradura Tequila.

El Jimador Reposado delivers a lot of tequila at a modest price. It's a well-crafted tequila aged 2 months in white oak barrels. The reposado has a pale golden color, a lightweight oily textured body and a moderate bouquet of almonds and pepper. The palate is warm and exuberant with long-lasting citrus, caramel and cinnamon flavors. The finish is long and satisfying. It's easily one of the best values in reposado.

Resting a year in toasted white oak barrels has had a marvelous affect on El Jimador Añejo The amber-colored tequila has an oily, satiny smooth body and a wafting bouquet of vanilla, black pepper and baking spices. It wastes no time filling the mouth with the always-welcome flavors of honey, caramel and brown sugar. The lingering finish is cool and sophisticated. El Jimador Añejo makes a great illustration of affordable elegance.

The Blanco is bottled shortly after leaving the still. It's a sleek and stylish tequila with a satiny body and a bouquet of fruit and dried herbs. The entry bathes the palate with naturally sweet fruit flavors. The finish is peppery and first rate.

You can easily spend much more on three tequilas and wind up with less in the bottles, but why on earth would you want to? El Jimador, kudos!