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Jagermeister Liqueur



By Robert Plotkin

The mere mention of Jägermeister Liqueur is enough to raise a knowing smile to the face of any seasoned imbiber. The popular, "must have" elixir has become a classic rite of passage and can be found behind nearly every bar on the planet.

The Mast family founded the Mast-Jägermeister Company in 1878 in Wolfenbüttel, Germany. Jägermeister in German means "master of the hunt." The herbal liqueur was first bottled and widely marketed in 1935, just prior to the beginning of World War II.

Renowned Jägermeister is comprised of a sophisticated blend of 56 roots, herbs and spices from around the world, including gentian roots, valerian, poppy seeds, ginseng and chamomile blossoms. The various botanicals are individually macerated in neutral spirits for up to 6 weeks. They are then filtered and matured in charred oak barrels for a minimum of one year prior to blending. The liqueur is bottled at 70-proof.
Jägermeister is a singular sensation not to be missed. It has a reddish brown hue and a wafting bouquet loaded with spice and peppery aromas. The liqueur immediately fills the mouth with a montage of flavors ranging from bittersweet to spicy hot. The finish is long and herbaceous.

Jägermeister is at its best served chilled, which has prompted countless generations to view the liqueur as something to be consumed as an icy cold shot. While a time tested method of enjoying the classic brand, it has also become a featured attraction in an increasing number of cocktails.