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360 Vodka

Pomegranate Liqueur


By Robert Plotkin

Every once in a while a groundbreaking product comes around and changes the landscape of American backbars. PAMA Pomegranate Liqueur is precisely such a product. In the same way Chambord immortalized the essence of black raspberries, PAMA has captured the immensely popular pomegranate. This delectable liqueur is a guaranteed franchise player, a backbar classic in the making.

Super-premium PAMA is crafted by Heaven Hill in Bardstown, Kentucky by infusing premium vodka and a small percentage of tequila with 100% all natural pomegranate juice. It is bottled at an accessible 34-proof.

PAMA is the world's first authentic pomegranate liqueur and it's a bonafide keeper. The liqueur has a seductive, true-to-fruit reddish hue, a lushly textured, medium-weight body and an alluring bouquet of mixed berry aromas. The sumptuous palate is what really seals the deal. It is imbued with the dry, tart flavors of pomegranate and cranberries. Its finish is flavorful and impressively long.

No mere splash of pomegranate juice could possibly achieve what PAMA is able to accomplish in a cocktail. The liqueur is ideally suited for showcasing in Martinis, Cosmopolitans and Margaritas. In fact, reach for the bottle whenever preparing a cocktail in need of a blast of fresh and delectably tart flavor. PAMA is one of the rare "can't miss" ingredients.


PAMA Recipes

A Bird In The Hand
Tiki mug, half filled with crushed ice
Pour into an iced mixing glass
1 oz. PAMA Pomegranate Liqueur
1 oz. Spiced Rum
1/2 oz. Triple Sec
Dash simple syrup
1 oz. fresh lime Juice
1 oz. pineapple juice
Shake and strain
Top with more crushed ice
Pineapple leaf, cherry and orange wheel garnish
Amber Gold
Collins glass, ice
Pour into an iced mixing glass
1 1/2 oz. Pisco Capel
2 oz. Dry White Wine
3/4 oz. PAMA Pomegranate Liqueur
3/4 oz. fresh lemon sour mix
2 dashes peach bitters
Shake vigorously and strain
Cherry garnish
House specialty glass, ice
Pour into an iced mixing glass
1 oz. Bacardi Limon Rum
1 oz. Absolut Pears
3/4 oz. PAMA Pomegranate Liqueur
2 dashes orange bitters
1 1/2 oz. lemon sour mix
3 oz. orange juice
Shake and strain
Orange slice garnish