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Purity Vodka

Purity Vodka


By Robert Plotkin

Purity is not a trait most of us can easily relate to. Especially with respect to vodka, purity is hard to appreciate and often taken for granted. Most appear sufficiently pure as to not warrant mentioning. Indeed, Purity Vodka is as close to essentially pure as our brains can comprehend. That said, the most appropriate one-word description for the brand is one rarely applied to vodka, yet it fits perfectly in this instance. Purity Vodka is luxurious.

The ultra-premium brand is produced at Ellinge Castle in southern Sweden under the watchful eye of master blender Thomas Kuuttanen. It's crafted from a proprietary mash of grains that includes estate-grown wheat and barley and mineral-rich spring water drawn from the castle's artesian well. The fermented mash is distilled in a pot still constructed of copper and gold that's designed specifically for the task. During the ensuing 34 distillations, 90-percent of the distillate is discarded. That which remains constitutes the "perfect cut" of the distillation.

When the vodka leaves the still it's so pure that it doesn't need to be filtered, which leaves its flavor and character completely intact. Prior to bottling, the small batch vodka is reduced to 80-proof with a blend of spring water and column distilled wheat spirits.

As a result, Purity is an impressive vodka loaded with finesse, depth and elegance. It has an oily textured, medium-weight body and an enticing bouquet comprised of light flinty, fruity and lemony notes. The initial approach fills the mouth with a gentle warmth and the flavors of chocolate, malt and vanilla. The vodka never approaches hot or fiery on the palate. The lingering finish brings the added flavors of licorice and cocoa.

Its style and laudable character has brought Purity Vodka more than its fair share of critical acclaim, proving again that the road less traveled ultimately yields the highest rewards. Guaranteed you'll find few other vodkas in its class. Kudos!


Purity Vodka Recipes

Alexy Purity
Cocktail glass, chilled
Pour into an iced mixing glass
1 oz. Purity Vodka
1/2 oz. Dry Vermouth
1/2 oz. Peach Vodka
1/4 oz. Triple Sec
Dash Campari
Stir gently and strain
2 mint leaves and lemon spiral garnish
Cocktail glass, chilled
Pour into an iced mixing glass
1 1/4 oz. Purity Vodka
1/2 oz. Creme de Cassis
1/4 oz. Dry Vermouth
Dash Grand Marnier
Dash Galliano
Stir gently and strain
Cherry, orange spiral twist and mint leaf garnish
Cherry Basil Collins
Collins glass, ice
Add to an empty mixing glass
3 fresh cherries
1 small basil leaf
Muddle contents and add ice
1 1/2 oz. Purity Vodka
3/4 oz. fresh lemon juice
3/4 oz. simple syrup
Shake and strain
Top with chilled club soda
Lemon wedge, fresh cherry and small basil leaf garnish