Sugarcane is a variety of grass cultivated in nearly every temperate country in the world. As it grows, it absorbs nutrients and rainwater from the soil and basks in the life-sustaining warmth of the sun. Over the 5 to 6 months it takes the cane to reach maturity, the environment indelibly stamps the sugarcane with a sense of place, or terroir. As a result, the cane grown on the Hawaiian island of Maui, for example, will have slightly different characteristics than those grown in Louisiana, Mauritius, or Antigua.
Such is the mark of distinction associated with Sammy's Red Head Beach Bar Rum. This super-premium rum is produced on Maui at the Haliimaile Distilling Company. The Maui Gold sugarcane spends 2-years in the ground, a full 4 times longer than most. The extra aging is to maximize the maturation of the cane and to allow it to extract every ounce of flavor from the soil.
After harvesting, the sugarcane is pressed and the juice allowed to slowly ferment over 5 days using a proprietary strain of yeast. The fermented mash is then passed through the column still only once, which results in the rum retaining as much of its intrinsic aroma and taste as possible.
Another production twist involves how the still is heated. The column still is outfitted with numerous heating elements mounted on the inside, rather than the outside of the still, which permits the distillate to more fully develop its beckoning aromatics.
The final step in production is the maceration of the macadamia nuts, which are put in a food grade mesh bag and steeped in a tank of Sammy's Beach Bar Rum. Once the macadamia nuts have given all of their oil to the rum, the 100% natural red color is added. The coloring agent is derived from a blend of fruit and vegetable juices. The rum is bottled at 35% alcohol (70 proof).
Be prepared to be wowed, Sammy's Red Head Beach Bar Rum is absolutely sensational. It has a deep crimson hue, a full, velvety textured body and a generous bouquet saturated with vanilla, caramel, toasted macadamia, cherry blossoms and allspice. The aromatic signature is drop dead gorgeous. The entry onto the palate is semisweet and spicy warm as it quickly expands, filling the mouth with the flavors of macadamia nuts, baking spices, vanilla, cherries and ripe plums. The lingering finish is fruity and spicy.
Sammy's Red Head Rum knows no creative boundaries behind the bar. It is superb served on the rocks, mixed with fruit juice, or featured in a craft cocktail.
Of course, the Sammy on the label refers to Sammy Hagar, ex-Van Halen rocker and spirits entrepreneur. Not only did he create Cabo Wabo Tequila in the mid-90s, but the Rock and Roll Hall of Famer is also the mastermind behind Sammy's Beach Bar Rum, a dry, brilliantly flavored spirit.
Yo, Sammy! Okole maluna!