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ZING Vodka

ZING Vodka


By Robert Plotkin

ZING Vodka is a new Millennium spirit, a product with a clearly defined duality. On one hand, the vodka was conceived and designed—if you will—by reality show superstar, Adrienne Maloof of The Real Housewives of Beverly Hills. The paparazzi have made it hard to think of the brand without thinking about the personality behind the brand. At the same time, ZING is really good vodka and is more than deserving of being judged on its own merits. Admittedly, there have been other celebrity-driven vodkas in the past that didn't gain traction with consumers. Super-premium ZING Vodka is one brand that will.

The American-made spirit is crafted from a blend of corn and wheat. It is quadruple-distilled in a state-of-the-art column still, after which it is subjected to rigorous filtration to ensure essential purity. The vodka is then bottled at 80 proof (40% alcohol by volume)

ZING is in-step with contemporary tastes. The vodka has pristine clarity, semisweet nose with chocolate and cherry cola notes. Its aromatics make it ideally suited for use in any vodka-based cocktail. The soft, gentle entry quickly expands filling the mouth with the flavors of sweet grain, anise, spice and red fruit, all of which persist well into the warm, medium-length finish.

If you're tired of austere vodkas without character or personality, ZING is a refreshing change of pace. While technically classified as a neutral spirit, the vodka has a discernible set of aromatics and a delectable palate.

Should you happen to be in the mood for something more flavorful, consider cracking open a bottle of ZING Red Velvet Vodka. It's exactly what it sounds like—a delicious liquid version of this classic confection. The crystal clear vodka has a lightweight, velvety textured body and a cherry and vanilla nose with light cocoa notes. It immediately bathes the palate with the flavor of red velvet cake plus a welcome 70-proof zing on the finish. It is an irresistible gustatory treat, and in the hands of a talented mixologist, ZING Red Velvet Vodka has unlimited creative applications.

Yo Adrienne, job well done!