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Zyr Vodka

ZYR Russian Vodka


By Robert Plotkin

ZYR Russian Vodka is a luxurious super-premium spirit born and bred in Mother Russia and one of the preeminent vodka brands on the market. Introduced in America in 2003, its name is short for Zyrkalo Mira ("Reflection of the World"), which certainly reflects its lofty status both in its homeland and here in the decadent West.

ZYR Vodka is produced near Moscow using techniques developed by Dmitri Mendeleev, the famed Russian scientist who created the Periodic Table of Elements. The vodka is distilled five times in a continuous still using premium rye and winter wheat from the black soil of the Russian Steppes and spring water drawn from a 460-foot deep Artesian well. After distillation, the vodka is rigorously filtered for essential purity through a proprietary 9-step system, which includes sand, ultra-violet light and birch tree charcoal. ZYR is bottled at 80 proof.

The Russian vodka is glorious from start to finish. The spirit is bright and clear and has a medium-weight, oily textured body and a bouquet comprised of lemon zest, dried herbs, vanilla and floral aromas. Its palate is dry with a slightly mineral quality and delectable notes of semisweet grain and black pepper. The finish is long, clean and satiny smooth.

ZYR is deserving of its critical acclaim, a list that includes being named the best vodka at the 2006 San Francisco World Spirits Competition.

The ultra-sophisticated spirit is a natural to serve slightly chilled or in an icy cold Martini.