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Demitri's Traditional Margarita Mix

Demitri's Traditional
Margarita Mix


By Robert Plotkin

Demitri Pallis is the best thing to hit the beverage business since the invention of the bottle opener. Bartender turned entrepreneur, Pallis some 25 years ago devised and bottled Demitri's All Natural Bloody Mary Seasonsing, an all-natural blend of 14 herbs and spices created to transform tomato juice into an exuberant and sumptuous Bloody Mary. It single-handedly gave beverage operators a viable means of serving their guests consistent Bloody Marys with a made-from-scratch flavor in a cost-effective product.

Pallis recently launched another soon-to-be-indispensable creation designed to improve the lives of bartenders and beverage operators alike, Demitri's Traditional Margarita Mix. Although the Margarita is the most popular cocktail in the United States, there still exists tremendous differences in how people construct the drink. For example, many operators use sweetened lemon juice—a.k.a. sour mix—as the foundation of their Margarita, this despite the fact that the drink calls for the use of lime juice.

Armed with this all-natural mix, your Margaritas are guaranteed to best the competition. Demitri crafts his Margarita mix with only a handful of ingredients—namely lime juice, cane sugar, citric acid (vitamin C) and filtered water. "Our new mix is made without preservatives, gluten and high fructose corn syrup," says Pallis. "Many contemporary mixes on the market are filled with preservatives, artificial coloring and flavoring, and corn syrup or cellulose gum. They tend to be too sweet, too tart, or too bitter. I wanted to develop a new Margarita mix because what's out there now just doesn't measure up."

Once again Demitri has created an instant classic, one perfectly suited for making craft cocktails. The Margarita mix has an authentic lime juice appearance and an enticing, true-to-fruit aroma. It features a delectable and refreshing lime flavor that won't vary due to seasonal factors. The most impressive aspect of the mix is its impeccable balance. It at once is tart and sweet without a trace of bitterness or artificial aftertaste. The highest praise that can be bestowed is the mix is marvelous served by itself over ice.

Not one to leave well enough alone, Demitri has also launched a "skinny" version dubbed Demitri's 38 Calorie Margarita Mix. As the name would suggest, this new product is a scant 38 calories per 3-ounce serving. It, too, is made with lime juice, water and a touch of cane sugar. The twist is the use of Stevia extract, which adds sweetness without any of the artificial aftertaste present in so many low-calorie products. The mix is also surgically balanced and graced with an alluring aroma and a delicious flavor.

In a country that has developed a palpable thirst for high quality Margaritas, Demitri's two new cocktail mixes seem like sure-fire winners. Kudos!